Sepideh Architectural Portfolio
CATEGORY: Design
SERVICES: Portfolio
Client: Sepideh
HEAD DESIGNER: Shaghayeq Mehrzad
01. Project Overview
Sepideh’s journey into the world of architecture and design was ignited by an innate passion for creation, fostered by her father’s profession in tower construction. This fusion of influences led her to explore the intriguing duality between traditional craftsmanship and modern innovation, spanning across architecture, digital art, and industrial design. With a keen eye for detail and an unwavering commitment to excellence, Sepideh embarked on a path where every project became a canvas for her artistic expression.
As she prepared to further her studies in America, Sepideh entrusted us with the task of crafting a portfolio that would eloquently showcase her exceptional body of work, reflecting the essence of her creative vision and impeccable craftsmanship.
02. Challanges
Our first challenge lay in harmonizing the juxtaposition of past and future, encapsulating Sepideh’s profound connection to both realms and delineating a path forward that resonated with her aspirations. The second challenge involved translating Sepideh’s refined taste and exemplary projects into a presentation that would not only reflect her style but also serve as a testament to her expertise and dedication.
03. Solutions
In response to Sepideh’s rich portfolio and discerning taste, our approach was one of subtle refinement and understated elegance. Embracing minimalism as our guiding principle, we sought to create a platform where her designs could speak for themselves, unhindered by unnecessary embellishments. Every element of the portfolio was meticulously curated to accentuate the purity and sophistication of Sepideh’s creations.
While this minimalist approach may have initially appeared simplistic, we recognized its power to elevate Sepideh’s projects to their fullest potential. Our collaboration with Sepideh was marked by regular meetings and open dialogue, ensuring that every aspect of the portfolio reflected her passion for the duality of past and future.
In essence, our goal was not to impose our design vision onto Sepideh’s portfolio, but rather to serve as a conduit for her artistic expression, allowing her work to shine through with clarity and authenticity.