
Pegah’s Architectural Portfolio
Client: Pegah
01. Project Overview
Our creative journey with Pegah aimed to honor his Isfahan roots while showcasing his architectural prowess to the Italian market. Deeply passionate about his hometown’s historical identity, Pegah wanted his work to reflect the architectural lines and archetypes of Isfahan’s historic buildings. The main challenge was to encapsulate this unique approach in his portfolio.
By addressing these elements, we created a portfolio that not only met Pegah’s aspirations but also resonated with the historical depth and innovative spirit of his work, perfectly tailored for the Italian market. Explore our portfolio designs to see how we can bring your architectural vision to life.
02. Challanges
The main challenge was to encapsulate this unique approach in his portfolio.
03. Solutions
Highlighting Heritage in the Introduction
We began with a biography that featured an image of the iconic Si-o-Se Pol bridge, underscoring Pegah’s pride in his hometown, renowned as “half the world” for its rich civilization. This visual immediately conveyed Pegah’s deep connection to Isfahan and its influence on his work.
• Establishing a Hierarchical Project Layout
The project layout was meticulously structured to ensure the audience’s initial impression aligned with Pegah’s unique approach. The standout project, Jundi Shapur Library, which best illustrated his ability to infuse historical spatial qualities into modern design, was presented first. To enhance understanding, we included specially designed diagrams detailing the design process and spatial quality.
• Presenting Interior Design Projects with Precision
For Pegah’s interior design and architecture projects, we included comprehensive documentation, such as plans, key plans, renderings, and detailed views. These were presented with minimal graphic intervention and limited color use to allow the projects to speak for themselves, ensuring clarity and focus on the core designs.
• Thoughtful Use of Color and Graphics
The portfolio’s graphics predominantly utilized black and gold, Pegah’s preferred color palette. However, to avoid evoking notions of luxury and avant-garde that conflicted with Pegah’s traditional approach, these colors were applied sparingly and subtly. This choice maintained the focus on tradition and historical concepts central to Pegah’s vision.
04. Feedbacks
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